I was asked this question yesterday. He was asking me because we were talking about our retention rate as a church. Right now our retention rate is a little lower than it should be.
We want a Huge front door for people to come in. We also want a good sized back door for people to leave. High Point is not the church for everyone I know and understand that. However High Point is the church for a lot of people A TON of PEOPLE!
This brings us back to the question at hand... What do the people, who stick with HP, love about our church?
Once we truly have that down then we can try and target our marketing to be more strategic to those who will come in and Love who and what we are. It is like serving chocolate cake to a chocolate lover... They will apreciate it and love it but would not enjoy Lemon squares as much.
I have a lot of things that stick out to me but I WANT TO HEAR FROM YOU. What do you love about HPC?
let me know your thoughts and Ill post my thoughts next week.
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