(a letter to Howard Schultz)
Thank you Howard,
You are making the Starbucks experience the top priority to your company. I have long had a fascination with you company. You created something that had never existed before. So many books have been written about what it is that you created but then somewhere along the line things drifted. I am not sure if it was when you put in the automated espresso machines? Or When you made drive through more of a character of your stores than comfortable seating. But now you are back with a renewed passion!
I understand the need to let others take the reigns and to allow the company to be lead by others who are talented and competent. I wonder if this will make you sketchy about turning over the reigns to someone else in the near future.
I love that you are opening up the WIFI for a few hours everyday for us who love to enjoy the starbucks experience but are subject to going to other lesser coffee shops because they do not want to spend the money to buy a coffee and the WIFI. I am ready to come back and work. Buy your beverages and enjoy your store again. Can I make two requests? Free drip coffee refills and bring back the old espresso machines. I want an artist to make my latte a Barista who has been trained and understands how to pull a good shot. A machine while being more consistent loses the human touch. I love technology and welcome an automated espresso machine in my home but I want an artist making my $5+ drink not a machine.
Thanks you for bringing back the ideals that made the company great. I hope that it works and that Starbucks goes back to being the model of excellence and passion that is has always been.
Live Your Potential,
Pastor Tory Farina- Long time fan
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